Mar 26 2015
The biggest task that any start-up company faces is simply getting noticed. You might have a great service but if no-one knows about it, it doesn’t make a good business. Lots of people will tell you that the best eventually rises to the top, but how can you speed up that process? This is where technology comes in. By letting the latest software to do the hard work for you, you’ll still have the time you need to focus on the core areas of your business.
Unlike mobile versions of websites, dedicated apps for smartphones and tablets often provide a much smoother shopping experience. Software developers like Phorest could create an app for you that’s accessible from both the major operating systems, iOS and Android. This opens up your business to millions of potential shoppers who can find you whenever they’re searching the App Store or Google Play. They also serve as a consistent reminder of your company’s brand right at the fingertips of your customer. You can even customise your app so that it perfectly matches the look and feel of your brand.
One of the best ways to improve your search results is getting your name in as many locations as possible. The best places to start are the most popular social media platforms, such as Facebook, Twitter, Pinterest, and Instagram. Hootsuite syncs all your accounts in one location and is a useful tool for those that don’t want to spend all your time flicking between every one of their feeds. If you’re struggling to come of with original content, don’t be shy about linking to other people’s work. Because the Internet is so vast, curators of interesting content are becoming just as important as the writers themselves. Just remember to always credit the original author.
The main goal of technology is to create convenience. It makes what use to be time-consuming manual processes a part an automated background. Make sure you’re using the best modern technology has to offer so you start-up gets the attention it deserves.