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How Technology Can Get Your Company Noticed

The biggest task that any start-up company faces is simply getting noticed. You might have a great service but if no-one knows about it, it doesn’t make a good business. Lots of people will tell you that the best eventually rises to the top, but how can you speed up that process? This is where technology comes in. By letting the latest software to do the hard work for you, you’ll still have the time you need to focus on the core areas of your business.


Mobile Apps

Unlike mobile versions of websites, dedicated apps for smartphones and tablets often provide a much smoother shopping experience. Software developers like Phorest could create an app for you that’s accessible from both the major operating systems, iOS and Android. This opens up your business to millions of potential shoppers who can find you whenever they’re searching the App Store or Google Play. They also serve as a consistent reminder of your company’s brand right at the fingertips of your customer. You can even customise your app so that it perfectly matches the look and feel of your brand.


Social Networks

One of the best ways to improve your search results is getting your name in as many locations as possible. The best places to start are the most popular social media platforms, such as Facebook, Twitter, Pinterest, and Instagram. Hootsuite syncs all your accounts in one location and is a useful tool for those that don’t want to spend all your time flicking between every one of their feeds. If you’re struggling to come of with original content, don’t be shy about linking to other people’s work. Because the Internet is so vast, curators of interesting content are becoming just as important as the writers themselves. Just remember to always credit the original author.

The main goal of technology is to create convenience. It makes what use to be time-consuming manual processes a part an automated background. Make sure you’re using the best modern technology has to offer so you start-up gets the attention it deserves.

What Electrical Equipment Does Your Startup Need?

We are now more dependent on technology than ever before. Because of this, it’s crucial that

businesses invest in electrical equipment like a data server or backup generator to keep them

going even if there’s some kind of disruption.

Data Server

Even for a small business, the question is not whether or not you need a server, but how

many you need and to what capacity. Unlike your regular PC, which you use for surfing the

web, sending emails, and web processing, a server is used as a database for large pools of

information such as the company’s shared calendar or other documents. The main role of the

server is to make it easier for employee’s to collaborate on projects by acting as a central

repository for all this information

The main benefit of having your own server is the added security and reliability it provides.

Your data is a valuable asset. Manufacturers realise this and they design servers with

specially designed components that are more reliable than your average desktop PC. Servers

generally use multiple hard drives as this allows you to more easily create backups of your

data. These can be switched out easily if there is ever a hardware failure so your office

productivity won’t be interrupted. Now you can make sure that all of your data is accessible

to the people who need it by creating accounts for certain departments or individual


Backup Generator

We’ve all dealt with power cuts at work at some point in out lives, whether it’s the result of a

hardware failure, human error, or even severe weather conditions. In the majority of these

cases, everything is back up and running soon. However, studies show around 90% of

businesses will experience a power outage at some point. Depending on the length of this

disruption, this can have a significant impact on your company’s productivity at what might

be peak times.

Fortunately, there is an easy solution to this problem. Uninterruptible power supplies (UPS),

such as those available from Critical Power, make sure that your company can access power

in an emergency situation. UPS work by providing emergency power when your mains

power fails. A UPS can provide almost instantaneous cover from a power outage, by

supplying reserve energy stored in batteries. Because the majority of cases don’t last for

extended periods of time, your battery backup will give your company the power it needs to

work through the blackout or make backups of the data you were working on.

It’s difficult to imagine our workflow without access to computers, the web, and cloud

storage plans. Make sure your business is able to stay productive at all-times by investing in

some backup equipment.

The Benefits of Temporary Structures for Your Startup Business

The biggest problem every start-up company faces is simply getting noticed. It’s difficult to

find an industry that doesn’t feel overcrowded at this stage and, even if you feel your

company is both unique and offering a higher quality service than your competitors, it

doesn’t mean anything if nobody knows about it. This is why temporary structures can be a

great way to advertise your business.

Test Locations

Test locations are an ideal way to expand into new areas with little risk. Rather than sign up

to a costly real estate lease, companies like Neptunus can create a temporary store that can be

used for as little as a few months. The building can be constructed to your needs using a

variety of modular and flexible designs. They also offer a variety of options relating to

climate control and sanitation facilities, which means that they work for a variety of

businesses whether they are in need of an office, retail store, or supermarket. The truth is,

even if you’ve done your research, expanding into a new area presents risks. Using a

temporary location allows you to minimise these risks and still reap the benefits of increased


Hosting Events

Hosting an event could be the perfect way to announce your new product to the industry.

However, not only does this require a lot of time to plan—from choosing a date that works

for everybody, finding an appropriate venue, and filling the guest list—it’s also a big

expense. You can save money by using temporary structure that’s custom-built for your

event, whether it’s a small outdoor tent to house a few dozen employees or a large building to

welcome all the major players in your industry. A unique off-site location could be one of the

long-lasting images that your event leaves in your guests’ memories.

Trade Shows

Industry-related trade shows are the ideal platforms to meet potential business partners. Many

shows are also open to members of the public, offering you a direct way to meet individuals

who may already have an interest in the types of services your business provides. Take the

opportunity to hand out business cards, merchandise, or free samples so that your brand stays

with them even after the event is over. With a newfound dependence on technology, many

business owners are left wondering if events like trade shows and conferences have a place in

the contemporary business world. It doesn’t need to be an either/or decision though.

In increasingly competitive industries, a small business needs to take advantage of everything

available to it to have any chance of long-term success. If you’re company is trying to get its

brand into the public consciousness, consider how you can use temporary structures to your


Why chose Singapore to incorporate your company

Here are a few pros why to set up your company in Singapore:

  • SG is ranked the third wealthiest nation in the world by Forbes magazine.
  • has been ranked as the third most globalized economy among 60 of the world’s largest economies in the recently released PWC 2011 Globalization Index
  • is rated #1 as political stable country in Asia
  • SG is rated #1 in Asia for quality of life, # is Hong Kong for doing business
  • Corporate tax rates are about 8.5% up to $300K profits and a flat 17% above that
  • There are no dividend tax
  • no gains taxes
  • There is no estate/death/inheritance tax in Singapore
  • is rated #1 in the world by World Bank for ease of doing business

Entrepreneurs and SMEs – Making the Most of Your Employees’ Individuality When Hiring New Staff

As an entrepreneur or SME owner you’ll want to ensure your business grows quickly, effectively and successfully. Part of this growth can often see the expansion of your enterprises through increased trade, physical expansion of your workplace and the investment in new staff.

That latter of these aspects is arguably one of the most important: your new staff are the future of your company and naturally you’ll want only the best. But how can you be sure whether a) you’ve got a decent candidate, and b) they can offer your business something positive in the long term?  This is where you need to turn to the expertise of the staff you already have.

Promoting Positive Values

As a small enterprise you may presently only have a small staff roster, but among them you’ll have a pool of qualifications, skills and abilities that you can proudly demonstrate to prospective applicants as part and parcel of working in your industry. Before you publish any advertisements for new roles, be sure you’ve referenced some of the skills your employees have as this could be appealing to potential candidates who share common interests.

A Thorough Interview Process

Depending on which role you have on offer, a way to help assess and properly consider interviewees is to have one of your existing staff on the panel. Get them to ask challenging questions about their shared specialist area to really put the applicant to the test. This way you can know for certain that this person really knows their field well and isn’t just trying to bluff their way through the interview.

Not only can this be a good way of vetting people, you can get an honest and more reliable opinion post-interview about whether your employee thinks they will be a good acquisition for the future. Equally you can decide whether they have the potential to develop further with extra training and support – which again your current staff can offer advice on.

Added Benefits

Another positive to consider is the effect such actions might have on the morale of your staff. They may feel flattered and proud for you to ask them to do this and be pleased that you acknowledge their hard work and skills, which in turn could see them working even harder and more productively.

So if you want to see your company head in the right direction, look to your current staff and what they have to offer to ensure you find the best fit for your business.

Does your Business Need its Own Mobile App?

Apple recently announced one of the biggest profit margins in history and according to the New York Times has a “93% share of the profit in the handset industry”. These figures have come predominately from Apple’s massive global sales of its latest iPhone model, with millions sold in China alone.

What’s perhaps more incredible about this, is that this is only one of the leading smartphone companies. Other tech giants like Samsung and HTC can also boast healthy sales figures of their devices and you only have to take a look around you on a busy street to see just how many people are using a smartphone.

But should we be surprised by this? Gone are the days where a mobile phone was just that, a phone, with the occasional luxury of being able to send a text. Today they are portable multimedia platforms allowing users to do pretty much anything tech-based from the touch of a button. Whether it’s taking a photo or organising a date, I’m sure you’ll have heard the expression ‘is there an app for that?’ being asked at some point.

The Answer

So, really the answer to the above titular question should be a resounding ‘yes’. The bottom line really is that if you want your business to connect to your clients, then going via their smartphones is a sure-fire way to do so.

Creating Apps?

The creation of an app may well exceed your computing capabilities but that’s where companies like Evolve. These specialist firms can create bespoke apps for businesses which can offer as much or as little as they want them to.

What Benefits?

So aside from being able to showcase your business, other benefits you can realise from an app include:

  • Being available 24/7 – apps aren’t limited to working hours and depending on the nature of your service you can provide for customers around the clock.
  • Improved Communication Services – businesses can go above the standard phone call or email communications that the average company offers. Apps can feature messaging services meaning you can directly answer, and ultimately deal, with any issues far quicker.
  • USP – at the moment, you can market your app as a unique selling point and it can make your business stand out from the competition.

These are just a few generic examples of what having a mobile app can bring to your business, again depending on your service you could offer much, much more. So if you are in a position to invest in such features, be sure to do so to tap into a huge global market.

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Top Tips for Asset Management Start Ups

For those looking to build an asset management business, there’s an awful lot to think about. The field is a complex one, and the knowledge, skills and financial backing you’ll need are not always easy to come by. That doesn’t mean that you’re doomed to failure, however; with the right business plan in place, and a firm understanding of how to get started, it’s fully possible to build a successful enterprise.


But where do you start? Read on to find out more…


Step One: Make Sure that You Meet Regulatory Compliance Standards


Given the potential for abuse, it’s no surprise that asset and investment management firms must meet a number of regulatory controls. The exact requirements that you’ll need to fulfil are dependent on the country that you live in. It’s best to seek professional advice to guide you through them and make sure that you tick all of the necessary boxes – some of them can be quite complex. You’ll find that there’s a wealth of information and useful contacts available online to get you started and put you in touch with the right people.


Step Two: Secure Investors for Your Enterprise


Asset management firms are not a cheap endeavour to embark upon. Your start up costs will be high, and in addition to typical start up expenses, you’ll also need a substantial amount for seed capital. This figure could be anything from tens of thousands of pounds to millions, depending on the scope of your envisaged business.


Unless you already possess a vast personal fortune, this means that you’re going to require investors or wealthy partners. To do so, you will be required to jump through hoops, so make sure that you have a solid business plan, detailed budget forecasts, a proven track record and a realistic exit strategy in order to attract the investors you need.


Step Three: Surround Yourself with Experience


Fully-fledged companies have the luxury of hiring brilliant graduates on a low wage and training them up themselves. As a start up, you’re going to need to pay your staff more in order to attract the necessary experience. The best will come with their own contacts, and their success, capability and skill set will help to put your business on the map. If you can surround yourself with the right staff, you can go in hard and fast and make a killing from the start. Your sales team will be particularly important, as you’re going to need their talent to draw in the clients who’ll fund your enterprise.


Once you have these three key assets in place, you’re ready to hit the ground running. What are you waiting for?

How Startups can Project A Professional Image

Creating a startup business is an important milestone, but expanding requires a professional image. Entrepreneurial drive, knowledge and talent is not enough to attract customers and the needed revenue to keep the business afloat. Transitioning from concept to a fully-fledged company requires employees, investment and a list of clients, all of which are hard to secure without a proven track record.

The key here is to make the business appear to be longer established and therefore project an image of reliability and trust.

Office Presentation

An office is an investment and important company asset. Renting, buying, renovating or designing an office space can be costly and require funds that are not readily available to a startup. Many businesses choose instead to use serviced offices or meeting rooms. Companies such as Landmark PLC provide meeting rooms that accommodate between two and seventy people, making serviced facilities ideal for a start up.

While the business may currently function from a spare room, having a professional space can be highly beneficial. It presents an image of a well established business and projects an atmosphere of trust when meeting prospective clients and investors or interviewing potential employees.


Good visual design and a memorable logo are important in order to make a startup business more memorable. For example, think about Coca Cola or Apple and one of the first things that come to mind is the branding. A logo should be used on the website, business cards, social media, advertising, correspondence and alongside the company name. Good branding can make a business appear more refined and professional.

Invest in a Website

A website is one of the easiest and cheapest ways to create a professional image for a business. No matter the type of product or business, a website is an important marketing tool that projects a company’s image. Creating a website is a surprisingly straightforward process. Simply register a domain name and use a website that offers templates, such as WordPress.

Use Social Media

Thousands of companies operate through social media, particularly Facebook, Twitter and Instagram. With millions of online users across the globe, social media presents a quick way to grow and build company reputation.

Credibility is often centred around the number of likes or followers, both of which can be grown easily if you regularly create and share quality content. The larger the number of followers, the more trustworthy and legitimate and business appears.

How to Improve Your Company’s Finances

Finance is at the heart of every business, but it is also an area that can be problematic and hard to manage. The New Year has arrived and in a few short months, so will the new tax year. Therefore it is now the ideal time to get a handle on your cash flow and improve the financial future of your company.

Here are some important things to consider to help you better manage your financial accounts and thus, your business.

Negotiate with Suppliers

Depending on the nature of your business, you may require large quantities of stock or equipment. With many suppliers, you can opt to buy in bulk or if you make regular purchases, then they may offer structured payment plans. Make sure you work to create a good relationship with your suppliers, as a strong foundation will be important when attempting to negotiate a possible discount.

Deposits and Subscriptions

Many businesses request a deposit when when a customer places an order. Additionally, there are many products, such as magazines or mail order snacks that are purchased via monthly or annual subscriptions. This is highly beneficial as funds are provided upfront that can be used to take on another job or purchase more supplies, therefore allowing for a faster turnover.

Invoice Financing

Employ a third party to carry out invoice financing. A company such as Touch Financial Support will give you a great selection of quotes of companies that will purchase unpaid invoices for a fee, which can quickly provide your company with a percentage of any outstanding invoices, and then provide the remainder when it has been collected from the customer.

Grants and Funding

There are many grants and funding opportunities, especially for new ventures. Note that these will vary depending on the location, type and size of your business. There are grants for start up companies and even training, so it is worth taking the time to research possible grants. For UK businesses, look here for funding opportunities.

Analyse Your Cycles

Every business experiences high and low peaks throughout the year, with increased and decreased demand for services or products. This is particularly true in the retail industry, where a large majority of financial income rests upon the Christmas period. Take the time to analyse the cycle and patterns that your business follows. This will allow you to plot trends in expenditure verses capital and plan your cash flow accordingly, highlighting the times of the year where you can afford to reinvest or may require lending.